Neil leads the Creative Design Studio as Design Director, responsible for the design and production of client and business documents. He has gained over 25 years of leadership experience in the financial services industry throughout his career, in particular the insurance and asset management sector. He has significant experience of leading operations, strategic and sales leadership, leading projects and programmes including innovation, marketing, change management and design leadership.

      Neil joined Waystone in 2023 as part of the acquisition of Link Fund Solutions and joined Link in 2012, leading the Desktop Publishing team and prior to this, held the roles of Managing Director and Head of Innovation in the Insurance industry. In his role as Design Director, he leads a high performing team, designing and producing key documents and products for clients and internal and external stakeholders, with many being regulated products. These range from financial statements, client presentations and sales literature, RFPs and regulatory client documents. Neil also leads change through developing new products and services and people engagement programmes.

      Neil’s career in Insurance at Zurich included leading several operations centres, setting up and leading the Innovation operation and the general insurance and commercial lending proposition for Zurich’s sales network. He was instrumental in developing and launching new products and services, driving significant sales growth. He was also MD at an insurance broking business, setting up a new office and delivering business growth.

      Neil has gained various business and insurance qualifications through the Chartered Insurance Institute and is a qualified practitioner of various change and project management and people profiling tools. He is also an alumni of Ashridge Business School Executive Leadership programme.

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