Waystone bolsters ETF offering with heavyweight hire
- Kevin Schrader will join as European ETF Senior Sales Director, to drive sales of ETFs in partnership with Waystone clients across their key client segments.
- Joins from Boston Partners Global Investors where he was Senior Business Development Manager.
- Waystone ETFs also recently launched its white-label platform with Northern Trust Asset Management.
Waystone, a leading provider of specialist services to the asset management industry, has appointed Kevin Schrader as Senior Sales Director of Waystone ETFs as it looks to further expand its ETF platform.
As the ETF market in Europe continues to witness significant growth, Kevin will execute strategies to drive sales of ETFs in partnership with Waystone clients, growing AUM across all geographies in its key client segments: Financial Intermediaries, Institutional Asset Owners and Managers.
Kevin, who has over 25 years’ global experience within the asset management sector, joins from Boston Partners Global Investors where he was responsible for the wholesale distribution of active value equity strategies in the United Kingdom, working closely with teams across Europe and North America.
He began his career at Eaton Vance Management in 1993, where he advanced to the position of Regional Sales Director for Europe and the Middle East. He then joined BNY Mellon Asset Management, serving as Head of Global Key Accounts, before taking on a very similar role at Robeco in Rotterdam.
Waystone ETFs, which is led by CEO Paul Heffernan and Henry Glynn, Head of ETF Capital Markets and Distribution, primarily focuses on white-labelling solutions, as well as customised standalone platforms for asset managers looking to enter the European ETF market. The business also provides broader ETF distribution solutions including listing and registration services.
Kevin’s appointment follows a transformative year for Waystone ETFs following the launch of a white-label platform with Northern Trust Asset Management (NTAM).
Paul Heffernan, CEO of Waystone ETFs, said: “It’s fantastic to witness the growth of our European ETF platform and, with Kevin’s expertise, we’re now even better placed to continue to expand in what is fast becoming a key arena for issuers. His track record of accelerating growth of assets under management in the intermediary channel will be pivotal to our continued expansion.”
Kevin Schrader, European Senior Sales Director, Waystone ETFs, said: “I am thrilled to be joining Paul, Henry and the team. Waystone is at the forefront of ETF developments, with an already exemplary track record of delivering for large institutional asset managers. I look forward to playing a key role in the continued growth of the business.”
About Waystone
Waystone is a leading provider of institutional governance, administration, risk and compliance services to the asset management industry. Partnering with institutional investors, investment funds and asset managers, Waystone builds, supports and protects investment structures and strategies worldwide.
With over 20 years’ experience and a comprehensive range of specialist services to its name, Waystone provides its clients with the guidance and tools to allow them to focus on managing their investment goals with confidence.
Media Contact
Harry Roxburgh, Nepean
[email protected]
+44 7814 372 664